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Growing Your Accounting Firm: Mastering Networking, Engagement, and Niche Marketing!
Manage episode 414121064 series 3552532
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Unlock the secrets to expanding your client base and growing your accounting firm as Ted Williamson and I, Steve Perpich, share cutting-edge networking and engagement strategies. Discover how to craft a powerful online persona that instantly boosts your credibility, and learn to target industry-specific events for generating warm leads that set you apart from the competition. With our firsthand experiences and proven tactics, you'll be equipped to refine your elevator pitch and pinpoint your unique expertise, unlocking new opportunities and partnerships with potential clients in the accounting landscape.
Step inside the world of selective networking, where the art of building authentic relationships reigns supreme. We'll explore the nuances of professional associations and how to engage without coming on too strong. You'll gain insights into asking the right questions to understand industry challenges, leveraging synergy and integration to build trust, and even the benefits of hosting your own events to display your expertise. Get ready to foster lasting partnerships that go beyond mere transactions and anchor your firm in the bedrock of genuine connections.
Finally, we'll guide you through the maze of niche marketing with strategies that resonate with your target market on a profound level. Cater your message to the short-term interests of your audience, from webinars to exclusive private events, and witness the magic of co-marketing unfold. As you navigate the terrain of new age accounting, take our shared wisdom on balancing immediate income generation with long-term niche development, and set your firm on a trajectory of sustainable growth and success. Join us for an episode brimming with strategies and insights tailored just for the modern accountant.
Join us and lead the charge in transforming accounting practices:
Facebook Group "Growth and Operations: Modern Accountants, Bookkeepers, Tax Pros, & Advisor": https://www.facebook.com/groups/accountants2.0
Facebook: https://www.facebook.com/accountants20
LinkedIn: https://www.linkedin.com/company/accountants20
Instagram: https://www.instagram.com/accountants2.0
YouTube: www.youtube.com/@Accountants2.0
Chapters
1. Networking and Engagement Strategies for Accountants (00:00:00)
2. Networking for Business Growth (00:11:07)
3. Effective Niche Marketing Strategies (00:17:50)
4. Starting a New Age Accounting Firm (00:32:18)
15 episodes
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