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Behind SAVAGE X FENTY's AR/AI Fitting Room Experience | Fashion Tech Applied
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If you’ve never used a body scanner, you are likely guessing your measurements or have searched through multiple sizes & stores to finally get the right fit.
The good news is that tech has solved this issue incl. FIT:MATCH.ai who have partnered with Intel Corporation for their solution. One of their clients is Savage X Fenty, where clients have experienced the timesaving and cost efficient digital shopping tool based in the fitting rooms of physical stores.
Join my new episode with Hillary Littleton from FIT:MATCH.ai to hear all of the details!
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00:47 | Fashion Tech Applied feature
01:40 | Who is FIT:MATCH.ai?
02:45 | How Hillary started her journey at FIT:MATCH.ai
05:20 | SAVAGE X FENTY’s launch with Fit Xperience in fitting room for inclusivity
06:50 | Customer journey: real body scans for accurate avatar, size recommendations, breast shapes discrepancies analysis for bra type recommendations (not just size)
08:48 | Concierge service element for in-store (tech assists not eradicates)
10:58 | Data scientist analysis by DR J.P. for 3D approach to a 3D problem not just numbers against the human body
12:52 | How the partnership with SAVAGE X FENTY began: transforming the traditional fitting room & keep
13:56 | Results from the augmented fitting rooms
16:08 | Chapter 5 feature in the book: Brick & mortar is not dead, tech needs to remain relevant
18:24 | The challenges of keeping up with customer hunger for fast paced adoption
20:17 | App coming soon for body transformation journey tracking
21:20 | FIT:MATCH for health care & fitness: shape tracking metrics, visualizations, heat maps for asymmetries; product recommendations: AI
24:00 | How FIT:MATCH.ai got into healthcare
25:42 | How to try the tech
Join the waitlist for the Body Transformation iOS app with FIT:MATCH.ai HERE
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