#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles

Higher Ed Storytelling University

My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education.

In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content strategy, use of marketing technology, and breaking down organizational silos. Joshua shares insights on the following topics.

Key Takeaways:

• Keeping the web and marketing teams integrated rather than separating web under IT to maintain a cohesive vision and workflow
• The importance of clearly defining roles, responsibilities, and processes for team collaboration and morale
• Their approach to the marketing tech stack spanning web hosting, CMS, CRM, marketing automation, advertising platforms and more
• Aligning content strategy by talking directly with students to understand their needs and journeys
• Managing changes and budget considerations when incorporating new marketing technology platforms
• Building relationships and lines of communication across student-facing departments to break down silos

On The Future of Higher Ed Marketing:

Joshua sees opportunities in continuing to learn from others in the higher ed community, carefully exploring AI applications while keeping the focus on the student experience, and positively influencing the narrative around the transformative value of higher education.

Connect with Joshua:

LinkedIn: https://www.linkedin.com/in/joshuacharles/

Connect with HighEdWeb:

Website: https://www.highedweb.org/

HighEdWeb 2024 Annual Conference: https://events.highedweb.org/heweb24

Connect with John:

LinkedIn: https://www.linkedin.com/in/johnazoni

Website: https://unveild.tv