#6 - How to Make It on YouTube

The Brandon Fogal Show

In this episode of the Brandon Fogal Show, Brandon delves into the mind of YouTubers and content creators. The journey of content creation, especially on platforms like YouTube, is often fraught with emotional highs and lows, dictated by views, likes, and subscriptions. This emotional roller coaster can sometimes morph YouTubers into "egotistical megalomaniacs," a perception that Brandon seeks to debunk.

But this video isn't just about an emotional battleground; it's about finding your voice within the overwhelming world of social media. Brandon resonates with creators struggling to carve out their niche, questioning the need to confine oneself to a single focused area of content. With a strong emphasis on individuality, Brandon encourages creators to publish content about what truly matters to them, rather than fitting into a standard "niche" box.

The video also deals with the obsession around viewership statistics - the constant want for more views, more likes, more subscribers. Brandon argues that such a mindset can hinder creativity and success in the long run. He advocates for a paradigm shift—from seeking external validation to focusing on the joy of creation and delivering value to the audience.

Ultimately, Brandon believes that being a content creator is about making a difference and impacting people's lives positively. It's about confidence, not ego. If you want to navigate the tumultuous sea of content creation and come out stronger, this video serves as a valuable guide. So if you're ready to be true to who you are and make content that reflects it, then this discussion is an essential watch.