Go offline with the Player FM app!
Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer
Manage episode 414786538 series 2992593
Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!]
Wes started RPV after a successful research and brand management career at General Mills and McCormick and later with Kantar Health.
He shares his novel approach to starting RPV and the mutual benefits of RPV to both patients and companies. He also discusses his quirky approach to marketing which has him singing customized lyrics set to familiar tunes like The Beverly Hillbillies theme and 9 to 5 by Dolly Parton.
119 episodes
Manage episode 414786538 series 2992593
Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!]
Wes started RPV after a successful research and brand management career at General Mills and McCormick and later with Kantar Health.
He shares his novel approach to starting RPV and the mutual benefits of RPV to both patients and companies. He also discusses his quirky approach to marketing which has him singing customized lyrics set to familiar tunes like The Beverly Hillbillies theme and 9 to 5 by Dolly Parton.
119 episodes
Alle Folgen
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.