154: How to Tell Sensory Stories with Zafira Rajan

The Cosmic Business Podcast

Did you know that even your emails can incorporate a compelling story? Nothing captures a person’s attention more than a good story, and a good storyteller knows how to weave in sensory details to create a vivid picture. Join us to learn more about telling sensory stories with today’s guest!

Zafira Rajan is a copywriter, speaker, creativity coach, and brand strategist helping entrepreneurs unblock their voices, harness their creative energy, and write sensory stories that connect with their audiences. In this episode, Zafira explains how to write evocative stories that connect you to your ideal client, how to find stories that connect to your offer, and three things to ask yourself before sharing a personal story. We also discuss how to create a brand that grows with you and feels like poetry, along with how bringing more creativity into your life can help prevent burnout.

Show Highlights:

• The secret to writing good emails
• Using transitional phrases for natural segues that are relevant to the reader
• Three questions to ask yourself before sharing something personal
• Bringing in sensory details to tell rich stories (Use textures, fragrances, sounds, and dialogue to create a vivid picture.)
• Tips for incorporating sensory details
• Specifics from Zafira’s chart about communication, spirituality, entrepreneurship, and innovation
• The process Zafira went through in building her brand
• Zafira’s story of becoming a writer
• Making space for the creative process: how Zafira crafts her offers
• Tips for reengaging with your creative spark
• Finding spaciousness in life to prevent burnout: Break the patterns!
• Hear Zafira’s answers to rapid-fire questions about books she’s reading/recommending, helpful advice, and her morning routine.

Resources:

Connect with Zafira Rajan

Website and Instagram

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