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008: Cody & Cole Hock on Running A Creator Business That Does Everything

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Manage episode 415453845 series 2712802
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.

(0:00) — Presented by Riverside

(1:45) — About today’s show

(2:53) — “Cold emailing is my favorite thing to do.”

(10:21) — What goes into a great cold email?

(15:38) — Why choose Kenny as the face of Enjoy Basketball?

(18:18) — The first channel that made sense for their business

(24:29) — How EB pulls almost every lever a creator business can pull

(28:29) — Why they partnered with ESPN & Omaha Productions

(35:54) — How physical products create serendipity

(38:48) — The value of in-person community building for creators

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

  continue reading

302 episodes

Artwork
iconShare
 
Manage episode 415453845 series 2712802
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.

(0:00) — Presented by Riverside

(1:45) — About today’s show

(2:53) — “Cold emailing is my favorite thing to do.”

(10:21) — What goes into a great cold email?

(15:38) — Why choose Kenny as the face of Enjoy Basketball?

(18:18) — The first channel that made sense for their business

(24:29) — How EB pulls almost every lever a creator business can pull

(28:29) — Why they partnered with ESPN & Omaha Productions

(35:54) — How physical products create serendipity

(38:48) — The value of in-person community building for creators

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

  continue reading

302 episodes

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