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Getting Zero Engagement from Repurposed Podcast Content? Here's Why.
Manage episode 415678432 series 2633070
You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.
In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery).
What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).
I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show.
So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's dive in.
Other Episodes You’ll Enjoy:
226 | Grow Your Podcast by Changing How You Use Email Marketing
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it and tag @thecourtneyelmer
Love the show? Leave a review
Ready to become a Top 100 podcast host? Book a free strategy call
NEW WORKSHOP: Insider Secrets to a Top 100 Podcast
268 episodes
Getting Zero Engagement from Repurposed Podcast Content? Here's Why.
Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology
Manage episode 415678432 series 2633070
You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.
In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery).
What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).
I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show.
So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's dive in.
Other Episodes You’ll Enjoy:
226 | Grow Your Podcast by Changing How You Use Email Marketing
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it and tag @thecourtneyelmer
Love the show? Leave a review
Ready to become a Top 100 podcast host? Book a free strategy call
NEW WORKSHOP: Insider Secrets to a Top 100 Podcast
268 episodes
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