The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Key events and attribution in GA4 with Dana DiTomaso
MP3•Episode home
Manage episode 416723746 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
259 episodes
MP3•Episode home
Manage episode 416723746 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
259 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.