The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Manage episode 416776699 series 2198367
Content provided by Mark Pollard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Pollard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
495 episodes
Share
Manage episode 416776699 series 2198367
Content provided by Mark Pollard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Pollard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
495 episodes
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Similar to Sweathead, A Strategy Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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