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Disrupting the Dressing Room!
Manage episode 417403653 series 3573443
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When did you last spend time in the dressing room? E-Commerce has been shifting shopping of all kinds to the Internet, and during the pandemic, this shift expanded exponentially. Sears was the original catalog business model, but they found that people preferred brick and mortar shopping, and in 1997, when Amazon adopted the Sears Catalog business model for the Internet, Sears closed their warehouses. But clothes shopping online can be a frustrating experience because of the absence of the dressing room. On this episode of WMD, Dr. Tamara Schwartz talks with her colleague Dr. Ming Ma about the adoption of Virtual Reality to create an online dressing room experience.
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