536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen

We Are For Good Podcast - The Podcast for Nonprofits

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy. In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution. Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

💡Learn

• How the Tim Tebow Foundation grew to 19,300 monthly givers
• How to Build a Scalable Monthly Giving Program
• Pro Tips + Lessons Learned

Today’s Guest

Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Episode Highlights

• Kyle’s story and journey to where he is today (3:20)
• Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
• How It’s Built: A Recurring Giving Community (14:55)
  • Develop + Implement your data layer (16:50)
  • Create your branded product/community (18:45)
  • Build your audience (24:40)
  • Become elite storytellers (26:50)
• Creating content that is authentic (34:40)
• Pro Tips (37:00)
  • Don’t overlook data & tracking
  • Don’t forget immediate touchpoints
• A powerful moment of philanthropy in Kyle’s life (41:05)
• Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
• How to connect with Kyle (49:55)

For more information + episode details visit: weareforgood.com/episode/536.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Chapters

1. 536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen (00:00:00)

2. Building a Recurring Donor Community (00:02:20)

3. Trust Through Donor Programs (00:13:39)

4. Building a Strong Recurring Donor Community (00:23:31)

5. Building Trust and Authenticity in Fundraising (00:37:26)

6. Building Trust and Recurring Giving (00:42:04)

7. Join Our Community for Good (00:54:13)