4. Standing Out VS. Blending In

Design in Good Company

Have you ever seen a triangle cereal box? There’s a reason why the shape of cereal boxes hasn’t changed while the images on the front continue to evolve. In design, there's a delicate balance between standing out and blending in—veer too far to one side and you can find yourself losing the interest of your audience.

This week, Randy Dean Oest and Brodrick Lothringer discuss the fine line between uniqueness and conformity. Through analyzing major brands like Apple and Target, the conversation dives deeper into how the expectations they set provide their customers with a better experience. Looking through the lens of user-experience, Randy and Brodrick share tales of clever design strategies that marry disruption with accessibility. From the seasonal promotions of higher education websites to the innovative work done with Yale's Wu Tsai Institute, we reveal how the right mix of consistency and creativity can leave a lasting impression.

Interested in learning more? Connect with us below!

• Design in Good Company LinkedIn Group
• Randy Dean Oest’s website
• Brodrick Lotheringer on LinkedIn
• Four Kitchens

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