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數位關鍵字135.流量密碼是真的!除了「這我、大推、驚呆」還有哪些爆紅元素

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Manage episode 418828735 series 2904100
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網路的內容工作者都很在乎流量,可能是點擊率、下載數,也可能與互動、觸及有關。許多內容工作者都流傳著屬於自家的「流量密碼」,也就是內容真正會爆紅的元素,可能與下標有關,也可能真能打動人心,讓人身體很誠實的點擊或下載。數位時代創新長黃亮崢James,邀請喜劇演員出身,自身也是創作者,電子報《書不起》的創辦人周加恩Kevin,一起來拆解BuzzFeed歸納的爆紅元素。
流量密碼是真的,2014 年BuzzFeed 數據長 Dao Ngyuen 證實流量密碼之所以神秘且難以捉摸,是因為我們都問錯了問題。你真正應該問的問題是:「這隻影片讓人產生什麼感受和想法?」「這個內容怎樣真正幫助到使用者,度過每一天漫長的人生?」
流量密碼的元素包含快樂(笑死、可愛翻),飢渴(渴望、性),同感(天啊我超老、這我、我X我驕傲、很恥但我愛),團體認同感(你不孤單、你懂我懂、你們誰會這樣?),爆點(我看了什麼?驚呆),犀利(負能量、也太中肯、Too Real),幫我(說我的故事、代理滿足、教學),激勵(目標、我可以的! 一起成長),正能量(暖心、完美)與大推(我需要這個!你需要這個!)
若要知道更多成功案例,聽完Podcast可以看以下這篇文章。
https://www.bnext.com.tw/article/79080/buzzfeed-famous


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Manage episode 418828735 series 2904100
Content provided by 數位時代 Business Next. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 數位時代 Business Next or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

網路的內容工作者都很在乎流量,可能是點擊率、下載數,也可能與互動、觸及有關。許多內容工作者都流傳著屬於自家的「流量密碼」,也就是內容真正會爆紅的元素,可能與下標有關,也可能真能打動人心,讓人身體很誠實的點擊或下載。數位時代創新長黃亮崢James,邀請喜劇演員出身,自身也是創作者,電子報《書不起》的創辦人周加恩Kevin,一起來拆解BuzzFeed歸納的爆紅元素。
流量密碼是真的,2014 年BuzzFeed 數據長 Dao Ngyuen 證實流量密碼之所以神秘且難以捉摸,是因為我們都問錯了問題。你真正應該問的問題是:「這隻影片讓人產生什麼感受和想法?」「這個內容怎樣真正幫助到使用者,度過每一天漫長的人生?」
流量密碼的元素包含快樂(笑死、可愛翻),飢渴(渴望、性),同感(天啊我超老、這我、我X我驕傲、很恥但我愛),團體認同感(你不孤單、你懂我懂、你們誰會這樣?),爆點(我看了什麼?驚呆),犀利(負能量、也太中肯、Too Real),幫我(說我的故事、代理滿足、教學),激勵(目標、我可以的! 一起成長),正能量(暖心、完美)與大推(我需要這個!你需要這個!)
若要知道更多成功案例,聽完Podcast可以看以下這篇文章。
https://www.bnext.com.tw/article/79080/buzzfeed-famous


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