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Mastering BRAND VOICE and TONE: Insights from Copywriting & Communications Expert Mel Barfield
Manage episode 419023406 series 3545058
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In this episode, you'll learn:
- The Key Differences Between Brand Voice and Brand Tone: Understand how to distinguish and effectively utilize these two critical elements in your brand's communication strategy.
- Actionable Steps for Creating a Personality-Filled Brand Voice: Gain insights into practical methods and exercises that help infuse your brand's communication with authenticity and personality.
- Avoiding Common Pitfalls in Brand Communication: Learn about real-world examples where brands got it wrong and how to ensure your brand avoids similar mistakes.
The Developing Life Podcast Producer Davron Bowman goes live for an insightful conversation with Mel Barfield, a renowned copywriter known for her expertise in brand voice and tone.
In this episode, Mel delves into the nuances that differentiate brand voice from brand tone, offering practical guidance on how brands can leverage these elements to create genuine connections with their audience.
She shares actionable steps for developing a personality-filled brand voice, highlights common pitfalls to avoid, and provides real-world examples to illustrate her points.
Whether you're a business owner, designer, or communication specialist, this episode is packed with valuable information to help you elevate your brand's communication strategy and strike the right tone without trying too hard.
CONNECT WITH MEL AND FOLLOW HER JOURNEY
- Linkedin- https://www.linkedin.com/in/melaniebarfield
- Website/Services- https://allcopymel.com
- Indie Business Club Podcast- https://barfieldandmckinney.substack.com
- Freelancer Magazine- https://freelancermagazine.co.uk/team
- CopyCon- https://www.copywritingconference.com/speakers/mel-barfield
- Nottingham Digital Summit (+ a great Mashed Potatoes Recipe) https://www.youtube.com/watch?v=lfcbXOANVgg
LEARN MORE ABOUT THE DEVELOPING TEAM AND CONTINUE THE CREATIVE CONVERSATION
- LINKEDIN: www.linkedin.com/groups/14310677/
- WEBSITE: thedevelopinglife.com/
FOLLOW TEAM MEMBERS
- Heather Crank | crahmanti.com/ | www.linkedin.com/in/heather-crank-crahmanti/
- Tru Adams | truatart.com/ | www.linkedin.com/in/tru-adams/
- Davron Bowman | thedevelopinglife.com/ | www.linkedin.com/in/davron-bowman/
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