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#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
Manage episode 419166548 series 3290771
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
- Why Jason started SaaStr
- What makes a great VP of Marketing in SaaS and how to hire one
- How tech and SaaS have changed since 2020
- CROs vs CMOs
- Importance of alignment between the CEO and marketing team
Timestamps
- (00:00) - - Intro
- (04:47) - - Understanding the Importance of Revenue Goals
- (08:11) - - Evolving Motivations and Changing Perspectives
- (12:17) - - From Solopreneur to Founder: The Journey of Exit Five
- (16:13) - - The Challenge of Transitioning from Solopreneurship
- (18:12) - - Insights into Jason's Content Creation Process
- (20:56) - - Efficiency in writing: a five-minute rule
- (26:04) - - LinkedIn: A Haven for Text-Based Writers
- (27:30) - - LinkedIn's Good Community and Marketing Potential
- (32:56) - - Importance of Building Relationships in Business
- (37:41) - - Marketing Essentials: Brand, Field, Demand, Growth
- (40:18) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
- (43:23) - - Finding Alignment: The Role of Marketing in Company Leadership
- (47:35) - - CROs and Marketing
- (50:24) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
- (53:44) - - Event Planning
- (55:39) - - SaaStr: Connecting Founders and Revenue Professionals
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
171 episodes
Manage episode 419166548 series 3290771
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
- Why Jason started SaaStr
- What makes a great VP of Marketing in SaaS and how to hire one
- How tech and SaaS have changed since 2020
- CROs vs CMOs
- Importance of alignment between the CEO and marketing team
Timestamps
- (00:00) - - Intro
- (04:47) - - Understanding the Importance of Revenue Goals
- (08:11) - - Evolving Motivations and Changing Perspectives
- (12:17) - - From Solopreneur to Founder: The Journey of Exit Five
- (16:13) - - The Challenge of Transitioning from Solopreneurship
- (18:12) - - Insights into Jason's Content Creation Process
- (20:56) - - Efficiency in writing: a five-minute rule
- (26:04) - - LinkedIn: A Haven for Text-Based Writers
- (27:30) - - LinkedIn's Good Community and Marketing Potential
- (32:56) - - Importance of Building Relationships in Business
- (37:41) - - Marketing Essentials: Brand, Field, Demand, Growth
- (40:18) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
- (43:23) - - Finding Alignment: The Role of Marketing in Company Leadership
- (47:35) - - CROs and Marketing
- (50:24) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
- (53:44) - - Event Planning
- (55:39) - - SaaStr: Connecting Founders and Revenue Professionals
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
171 episodes
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