The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Steve Robinson, Former CMO of Chick-Fil-A, Discusses Building One Of The Most Iconic Food Brands In The USA
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Manage episode 419449111 series 1320447
Content provided by Brian K Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian K Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A. We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business. We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)
…
continue reading
571 episodes
MP3•Episode home
Manage episode 419449111 series 1320447
Content provided by Brian K Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian K Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A. We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business. We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)
…
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571 episodes
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