538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

We Are For Good Podcast - The Podcast for Nonprofits

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

• How Usher’s New Look has impacted the lives of 50,000+ youth
• How to develop an impactful brand strategy
• Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look

Episode Highlights

• Kim’s story and journey to where she is today (3:15)
• Usher’s New Look + Their Marketing Strategy (8:40)
• How It’s Built: Your Marketing Playbook! (13:35)
• Usher’s New Look’s Programming (21:25)
• Pro-Tips + Lessons Learned (27:00)
• A powerful story of philanthropy in Kim’s life (35:30)
• Kim’s One Good Thing: Being your true self is the key to success. (39:30)
• How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Chapters

1. Building Impactful Change Through Marketing (00:00:00)

2. Building a Marketing Playbook for Impact (00:12:40)

3. Building a Youth-Focused Nonprofit Brand (00:16:51)

4. Youth Leadership and Mentorship Programs (00:24:58)

5. Importance of Understanding Audience and Storytelling (00:30:11)

6. Stories of Generosity and Success (00:34:32)

7. Community Building and Podcast Promotion (00:44:52)