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Breaking with Brian Bonilla: Episode 7 - Apple & Bumble Ads with Tim Nudd
Manage episode 419686772 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.
Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.
00:00 Intro
00:45 Diving into The Ads with Tim Nudd
01:05 Exploring the Apple Ad Controversy
02:30 The Creative Process and Industry Insights
06:25 Tim Nudd Shares His Experience and Perspective
07:51 Analyzing the Backlash and Apple's Response
17:13 Reflections on Advertising Creativity and Strategy
18:49 Decoding the Apple Ad Controversy
19:40 The Ripple Effect: Media Coverage and Public Reaction
20:49 Exploring Cultural Forces and AI's Impact
22:51 Samsung's Creative Counterattack
30:36 The Bumble Ad Controversy
37:36 Learning from Advertising Mistakes
345 episodes
Share
Manage episode 419686772 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.
Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.
00:00 Intro
00:45 Diving into The Ads with Tim Nudd
01:05 Exploring the Apple Ad Controversy
02:30 The Creative Process and Industry Insights
06:25 Tim Nudd Shares His Experience and Perspective
07:51 Analyzing the Backlash and Apple's Response
17:13 Reflections on Advertising Creativity and Strategy
18:49 Decoding the Apple Ad Controversy
19:40 The Ripple Effect: Media Coverage and Public Reaction
20:49 Exploring Cultural Forces and AI's Impact
22:51 Samsung's Creative Counterattack
30:36 The Bumble Ad Controversy
37:36 Learning from Advertising Mistakes
345 episodes
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Similar to Breaking and Entering Advertising Podcast
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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