The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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#540: Canadian Automobile Association Shares the Power of Membership Mindset
Manage episode 419717477 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.
Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.
He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or not!
While many of us as loyalty professionals rely on "earn and burn" loyalty models to drive engagement, their "membership mindset" creates new opportunities for growth that are fascinating for us all!
Listen to enjoy my conversation with Steve Allmen.
Show notes:
1) Steve Allmen
2) Canadian Automobile Association
3) LTL #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights
577 episodes
Share
Manage episode 419717477 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.
Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.
He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or not!
While many of us as loyalty professionals rely on "earn and burn" loyalty models to drive engagement, their "membership mindset" creates new opportunities for growth that are fascinating for us all!
Listen to enjoy my conversation with Steve Allmen.
Show notes:
1) Steve Allmen
2) Canadian Automobile Association
3) LTL #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights
577 episodes
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Similar to Let's Talk Loyalty
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
continue reading
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continue reading
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