It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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E455 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc)
Manage episode 419977595 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you tracking your marketing ROI properly?
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:
You can find Avi at Kuware and Invisible PPC and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:
- What the Science of Marketing is
- How to figure out how much you should be spending on marketing
- How to properly calculate your marketing ROi
- The 2 biggest factors of effective marketing
You can find Avi at Kuware and Invisible PPC and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
414 episodes
Share
Manage episode 419977595 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you tracking your marketing ROI properly?
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:
You can find Avi at Kuware and Invisible PPC and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:
- What the Science of Marketing is
- How to figure out how much you should be spending on marketing
- How to properly calculate your marketing ROi
- The 2 biggest factors of effective marketing
You can find Avi at Kuware and Invisible PPC and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
414 episodes
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Similar to Inbound Back Office
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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