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“The Human Factor” with Massimo Zefferino of zfactor
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Content provided by Jason Walls, Director of Technical Marketing at QA Cafe, Jason Walls, and Director of Technical Marketing at QA Cafe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Walls, Director of Technical Marketing at QA Cafe, Jason Walls, and Director of Technical Marketing at QA Cafe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we sit down with Massimo Zefferino of zfactor, the digital marketing firm that handles our work at QA Cafe and many others in the broadband and computer networking industries, about finding a niche, sticking with it, and making sure that everyone everywhere is always thinking about the end-user first when designing their brand and their messaging around technology.
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