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How to Create a Fashion Empire with Nicole Giordano of STARTUp Fashion
Manage episode 420751325 series 3510686
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Discover the untold journey of indie fashion's most ardent supporter, Nicole Giordano, as she unveils the intricacies of nurturing startup designers toward success. Every aspiring fashion entrepreneur knows the landscape is rugged, but with Nicole's insights from STARTUp Fashion, you'll get the roadmap to navigate the industry's peaks and valleys. We cover everything from the power of community to the tactical moves in retail and production. Nicole's transformation from a handbag designer to a beacon for emerging talents is an inspirational testament to the power of pivoting with purpose.
Tune in as we tackle the hard-hitting challenges that new designers face, from pricing pitfalls to retail relationship woes and unearth strategies to set a brand apart. This is more than just a chat; it's a masterclass in market positioning, a caution against luxury brand pitfalls, and a guide to understanding the post-pandemic consumer. Nicole's expertise sheds light on the fundamental shifts in designer needs, offering a rare look into the fashion world's ever-evolving demands.
Wrapping up, we go beyond the surface of brand creation, digging into production dilemmas like color choices and material selections that can make or break a new line. We're not just discussing theory; we're sharing actionable steps for building a brand with personality and making a lasting impression on the market. From the intimacy of trunk shows to the nitty-gritty of factory negotiations, this episode is a treasure trove of wisdom for anyone dreaming of their label's name in lights. Join us as we reveal the behind-the-seams secrets to launching and growing a fashion brand that stands out in a crowded industry.
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Chapters
1. StartUp Fashion (00:00:00)
2. Challenges and Changes in Fashion Industry (00:07:15)
3. Strategic Approach to Retail Success (00:13:49)
4. Building a Brand With Personality (00:23:02)
5. Key Points in Fashion Brand Launch (00:33:16)
48 episodes
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