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540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney
Manage episode 420925373 series 2843954
Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors.
💡Learn
- The Impact + Case for Building Your Mid-Level Strategy
- The Playbook: 5-minute Fundraising Asks
- Pro Tips + Lessons Learned
Today’s Guest
Kel Haney, Fundraising Consultant + Trainer
Episode Highlights
- Kel’s story and journey to where we are today (3:00)
- Kel’s favorite recent Broadway plays (7:00)
- The importance of connecting with mid-level donors (8:55)
- Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
- How it’s Built: 5-minute Fundraising Ask (21:10)
- Kel’s Pro Tips (30:15)
- Lessons learned about growing mid-level strategy (33:40)
- A powerful story of philanthropy in Kel’s life (37:40)
- Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
- How to connect with Kel (43:35)
For more information + episode details visit: weareforgood.com/episode/540.
About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Chapters
1. Building Mid-Level Donor Relationships (00:00:00)
2. Building Relationships in Not-for-Profits (00:11:21)
3. Effective Fundraising Phone Call Strategy (00:21:13)
4. Effective Fundraising Communication Techniques (00:29:39)
5. Phone Fundraising and Personalized Connections (00:36:45)
6. Kel Connect Community Invitation and Appreciation (00:46:47)
571 episodes
Manage episode 420925373 series 2843954
Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors.
💡Learn
- The Impact + Case for Building Your Mid-Level Strategy
- The Playbook: 5-minute Fundraising Asks
- Pro Tips + Lessons Learned
Today’s Guest
Kel Haney, Fundraising Consultant + Trainer
Episode Highlights
- Kel’s story and journey to where we are today (3:00)
- Kel’s favorite recent Broadway plays (7:00)
- The importance of connecting with mid-level donors (8:55)
- Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
- How it’s Built: 5-minute Fundraising Ask (21:10)
- Kel’s Pro Tips (30:15)
- Lessons learned about growing mid-level strategy (33:40)
- A powerful story of philanthropy in Kel’s life (37:40)
- Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
- How to connect with Kel (43:35)
For more information + episode details visit: weareforgood.com/episode/540.
About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Chapters
1. Building Mid-Level Donor Relationships (00:00:00)
2. Building Relationships in Not-for-Profits (00:11:21)
3. Effective Fundraising Phone Call Strategy (00:21:13)
4. Effective Fundraising Communication Techniques (00:29:39)
5. Phone Fundraising and Personalized Connections (00:36:45)
6. Kel Connect Community Invitation and Appreciation (00:46:47)
571 episodes
All episodes
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