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Jeffrey MacIntyre: Orchestrating Personalized Content Experiences
Manage episode 421005065 series 3269257
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.
Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.
https://ellessmedia.com/csi/jeffrey-macintyre/
202 episodes
Manage episode 421005065 series 3269257
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.
Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.
https://ellessmedia.com/csi/jeffrey-macintyre/
202 episodes
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