The Secret to Making Money In Your Sleep with Miranda Heslip

Rooted in Retail

If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a thing or two about it.

I'm thrilled to introduce Miranda Heslip, co-owner of Cloud Nine Pajamas. Miranda, along with her sisters, has mastered the art of bringing in revenue around the clock through their successful e-commerce venture.

Today, Miranda pulls back the curtain and shares how Cloud Nine Pajamas leverages social media and email marketing to drive traffic and sales to their online store. She reveals the data-driven strategies they use to understand their inventory better and snyc it with their marketing campaigns for maximum impact.

Whether you're just starting out or looking to take your business to the next level, Miranda's advice could change the trajectory of your store. She offers helpful tips for hiring staff and building a reliable team to support your business growth. Get ready to be motivated and empowered!

[02:49] Introducing Miranda and her thriving Cloud Nine Pajamas brand

[03:55] Which social media platforms are creating meaningful engagements and driving tangible results for Cloud Nine Pajamas today?

[06:24] Miranda's advice for indie retailers who are hesitant to show up on social media in photos and videos

[08:44] How each social media platform brings its own special touch to building better customer relationships at Cloud Nine Pajamas

[12:26] What is the number one marketing strategy driving results at Cloud Nine Pajamas right now?

[17:07] How important is email marketing to your overall bottom line?

[19:16] How indie retailers can collect better data to personalize their email marketing efforts

[21:54] Where does Miranda think retailers are missing the mark when it comes to marketing?

[23:41] How Cloud Nine Pajamas is driving traffic and sales to their e-commerce website

[27:45] Miranda shares her best tips for finding the right talent to support your e-commerce store

[33:16 What emerging digital marketing trends could really shake things up for independent retailers?

[35:39] Miranda's resilience round
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Chapters

1. The Secret to Making Money In Your Sleep with Miranda Heslip (00:00:00)

2. Introducing Miranda and her thriving Cloud Nine Pajamas brand (00:04:20)

3. Which social media platforms are creating meaningful engagements and driving tangible results for Cloud Nine Pajamas today? (00:05:26)

4. Miranda's advice for indie retailers who are hesitant to show up on social media in photos and videos (00:07:55)

5. How each social media platform brings its own special touch to building better customer relationships at Cloud Nine Pajamas (00:10:15)

6. What is the number one marketing strategy driving results at Cloud Nine Pajamas right now? (00:13:57)

7. How important is email marketing to your overall bottom line? (00:18:38)

8. How indie retailers can collect better data to personalize their email marketing efforts (00:20:47)

9. Where does Miranda think retailers are missing the mark when it comes to marketing? (00:23:24)

10. How Cloud Nine Pajamas is driving traffic and sales to their ecommerce website (00:25:12)

11. Miranda shares her best tips for finding the right talent to support your ecommerce store (00:29:16)

12. What emerging digital marketing trends could really shake things up for independent retailers? (00:34:47)

13. Miranda's resilience round (00:37:10)

14. Best business book (00:37:15)

15. Best retail technology (00:37:25)

16. How do you keep up with the ever changing retail landscape? (00:37:45)

17. What's a marketing foundational best practice? (00:38:03)

18. If you had to start your business all over again, what's one thing you'd do differently? (00:38:12)

19. What do you think the future of independent retail looks like? (00:38:24)