E-commerce Strategies for Your Retail Store with Josh Orr

Rooted in Retail

Ever wondered how often to update your online store and what updates matter most? Today, we're diving into an essential topic for all online retailers: the art of e-commerce strategies for your store.

Joining me is none other than Josh Orr, one of the leading voices in e-commerce today. As the founder of Capital Commerce and the host of The Retail Initiative podcast, Josh specializes in helping brick-and-mortar retailers thrive in the online space.

This episode is a goldmine for indie retailers looking to level up their online game and drive website conversions. Josh shares rarely-discussed industry insights and actionable tips for online selling, along with shedding light on what really drives website conversions.

We'll also explore common online retail mistakes and get a sneak peek at upcoming trends for 2024. Josh guides us on strategies to merge your in-store experiences into the online world. Get ready for insider tips that can transform your e-commerce game!

[03:08] How can independent retailers merge their in-store and online presence to create a consistent shopping experience for their customers?

[06:11] Why Josh believes these two elements of your website matter the most for bringing the in-store experience to your online shop.

[09:54] Josh's insider tips on two overlooked techniques that could be your secret weapon for driving increased sales on your ecommerce platform.

[11:40] Why you really want visitors to stop thinking when they land on your website.

[14:37] Two quick wins you can implement today for an immediate difference in your online store's conversion rate.

[19:02] How often should retailers change out the hero image on their website?

[21:21] Some of the common pitfalls independent retailers face in the digital world and how to avoid them.

[31:18] What emerging trends or technologies should retailers prepare for to stay ahead online in 2024?

[35:13] Josh's resilience round

Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/e-commerce-strategies-for-your-retail-store-with-josh-orr/
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Chapters

1. 49: Josh Orr (00:00:00)

2. How can independent retailers merge their in-store and online presence to create a consistent shopping experience for their customers? (00:04:01)

3. The importance of photography and site navigation to bring the in-store experience to your online shop (00:07:03)

4. Josh's insider tip on two overlooked techniques that could be your secret weapon for driving increased sales on your ecommerce platform (00:10:47)

5. Why you want visitors to stop thinking when they land on your website (00:12:32)

6. Two quick wins you can implement today for an immediate difference in your online store's conversion rate (00:15:29)

7. How often should retailers change out the hero image on their website? (00:19:55)

8. Some of the common pitfalls indepedent retailers face in the digital world and how to avoid them (00:22:13)

9. What emerging trends or technologies should retailers prepare for to stay ahead online in 2024? (00:33:03)

10. Josh's resilience round (00:36:59)

11. Best business book (00:37:04)

12. Best retail technology (00:42:16)

13. How do you keep up with the ever changing retail landscape? (00:43:16)

14. What's a foundational best practice for ecommerce stores? (00:44:18)

15. One thing Josh would do differently if he had to start his business all over again (00:46:29)

16. What do you think the future of indepdent retail looks like? (00:48:23)