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TV Viewers Are Getting Old. Do Advertisers Care?

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Manage episode 421352713 series 3326950
Content provided by The Ringer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ringer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of 'The Apprentice,' which highlights Donald Trump’s rise during his business career (19:50).

For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown

Email us your thoughts! thetown@spotify.com

Host: Matt Belloni

Guest: Isabella Simonetti

Producer: Jessie Lopez

Theme Song: Devon Renaldo

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

346 episodes

Artwork
iconShare
 
Manage episode 421352713 series 3326950
Content provided by The Ringer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ringer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of 'The Apprentice,' which highlights Donald Trump’s rise during his business career (19:50).

For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown

Email us your thoughts! thetown@spotify.com

Host: Matt Belloni

Guest: Isabella Simonetti

Producer: Jessie Lopez

Theme Song: Devon Renaldo

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

346 episodes

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