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Launching a product before you have a big audience with Brionna Ned
Manage episode 421922485 series 3437780
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"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.
Brionna is a self-described multi-dimensional misfit. She started her career in law working at various firms in California before she became the second legal hire at a nascent electric vehicle company. She left her full-time role as in-house counsel 5 years ago to pursue entrepreneurship as a legal consultant and wellbeing guide. She's worked with everyone from C-level executives at Fortune 100 companies, to new solopreneurs, to stay-at-home caregivers, to teenagers. Most recently, she launched a new venture, The Everyday Lawyer, that's focused on teaching freelancers and solopreneurs the foundations of business law so they can make better and more confident decisions in their work.
Links 🔗
- Brionna's Linktree
- Visit Brionna online
- Sign up for her newsletter
- Follow her on Instagram
- Connect with her on LinkedIn
- Find her on Threads
- Subscribe to her YouTube channel
- Dani Gardner Discoverability by Design (affiliate)
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Chapters
1. Creating a product before you have an audience (00:00:00)
2. The Everyday Lawyer (00:02:05)
3. Brionna's first product (00:05:52)
4. Using the course to pitch consulting services (00:08:17)
5. Running the course live for feedback (00:09:09)
6. Creating a high-impact product by keeping it simple (00:10:29)
7. Brionna's current product, Contract Foundations (00:14:38)
8. Why people purchase her product (00:24:10)
9. Brionna's course creation process (00:27:55)
10. Being prepared before you have a big audience (00:29:01)
11. How the product fits in with her services (00:31:35)
12. Fiscal responsibility all around (00:35:07)
13. Brionna's advice (00:42:38)
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