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GH05T in the Machine: Adam Biddle's Approach to Social Media Mastery
Manage episode 422021796 series 3463875
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EP 311 - Adam is CEO of GH05T, a social media agency operating with no marketing, no social media and no web presence.
GH05T works with global brands, entertainment properties, High Net Worth individuals and celebrities making over 750 pieces of content a month and reaching over 50 million people.
We discuss GH05T's origin, operational philosophy, and its evolution from managing celebrity accounts to strategising for brands, sports events, and C-suite executives.
Adam shares insights into the complexities and pitfalls of social media expertise, the industry's evolution, and the importance of honing one's strengths. He also explains why self-proclaimed (but far from) social media experts qualify for the big bin of BS
Spotify Video Chapters:
00:00 BWB with Adam Biddle
00:34 Adam Background and GH05T's Origins
02:35 Evolution of Social Media and GH05T's Role
03:57 Challenges and Changes in Social Media
05:50 The Shift from Celebrities to Brands
08:16 Understanding Social Media Expertise
10:40 Adam's Journey and Dyslexia
23:34 The Role of a CEO and Client Strategy
35:14 The Future of Social Media
41:27 Social Media's Impact on Youth
42:15 The Age Factor in Social Media
42:56 The Dangers and Addiction of Social Media
45:25 Managing Young Employees
46:54 Biggest Professional Mistakes
49:07 Best and Worst Advice
54:50 Quickfire Round - Getting To Know Adam
01:06:15 Business or Bullshit: The Game
Adam's recommendations:
Zucked - Roger McNamee (book)
The Seven Habits of Highly Effective People - Steven R Covey (book)
The Rest is Politics (podcast)
Follow us:
If you'd like to be on the show, get in contact - mail@businesswithoutbullshit.me
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