062: Queen of Content Solutions: Empowerment Through Mentorship

The Digital Marketing Mentor

Send us a Text Message.

This episode features Purna Virji, principal consultant of Content Solutions at LinkedIn, and explores her holistic view of content marketing. She dives into what has shaped her perspective through her 20-year career in marketing as a content creator, program manager, SEO public, instructional designer, and brand evangelist. Tune in to learn more about mentorship's role in Purna’s journey in content marketing and hear some of the best engagement tips from one of the industry’s social media marketing gurus.

Episode Highlights

• Purna says her life purpose is to ‘lift others’ through education and empowerment. She’s an active mentor to many professionals and feels the responsibility of the job includes shining the light on their strengths and talents while providing constructive criticism. Purna herself has several high-profile mentors she calls her ‘board of directors’. They are a fabulous sounding board when she has questions.
• The foundation of successful marketing content rests in knowing your audience. Purna stresses the importance of ‘studying your customers’ to learn what they want, their motivations, and their problems. When you understand your audience, the content will write itself. Additionally, a company must identify its core values, brand purpose, and the ‘connective tissue’ that links its audience to its product or service.
• Purna compares a brand’s message to water; it can take the shape of any container. So often, content that hasn’t been working is tossed. Purna argues that instead of wasting time creating new content, well-researched and ideated material can be reused or repurposed on a different platform; it still has value.

Episode Links

• Purna’s LinkedIn
• Purna’s X

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. 062: Queen of Content Solutions: Empowerment Through Mentorship (00:00:00)

2. Mentorship and Marketing (00:00:05)

3. Mentoring and Paying It Forward (00:06:56)

4. Finding Purpose Through Service and Marketing (00:17:57)

5. Content Strategy and Scaling Success (00:27:05)

6. Love of Gardening and Cooking (00:39:47)