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New Connected TV Ads (CTV) with Robert Yanik from LinkedIn
Manage episode 422246148 series 3483711
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โจ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.
๐Special Episode Links:
- Robert Yanik on LinkedIn
- LinkedIn's Connected TV Ads
- LinkedIn Connected TV - Help Page
- Connected TV Advertising Specifications
- Everybody's Business: LinkedIn's B2B Marketing Documentary
- The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute
๐ Key Takeaways:
- LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.
- CTV allows LinkedIn to leverage its first-party data for precise targeting.
- LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.
- Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.
๐ Timestamps:
0:45 - Robert Yonick career background and role at LinkedIn
3:35 - Overview on Connected TV (CTV)
4:31- Benefits of CTV ads for businesses in reaching their target audience
5:27 - Unique Elements of CTV Ads
7:25 - Differences between LinkedIn video ads and CTV ads
10:08 - NBC Universal Partnership and LinkedIn Premier
12:06 - Targeting setup, measurement and reporting on CTV ads
14:20 - CTV campaign setup walkthrough
15:48 - Managing placements and brand safety
17:09 - Tips for creating effective video ads
21:36 - Examples of effective B2B video ads
22:57 - Future developments and roadmap for LinkedIn CTV
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๐ More About Us:
๐ Website: https://t2m.io/LAR-Website
๐ผ Linkedin: https://t2m.io/LAR-LinkedIn
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