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How To Forecast Your Amazon PPC Approach (Classic)
Manage episode 422400220 series 2625056
In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Get out your crystal balls!
4:43 When is forecasting necessary in Amazon PPC?
9:27 First step when planning an approximation
10:57 Where to get approximate search volume
15:50 Where to get approximations for average CPC
20:05 How to build a mid-case or worst-case scenario
28:35 When does Elizabeth use approximations
30:40 Why approximations are useful
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon?
ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
318 episodes
Manage episode 422400220 series 2625056
In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro– Get out your crystal balls!
4:43 When is forecasting necessary in Amazon PPC?
9:27 First step when planning an approximation
10:57 Where to get approximate search volume
15:50 Where to get approximations for average CPC
20:05 How to build a mid-case or worst-case scenario
28:35 When does Elizabeth use approximations
30:40 Why approximations are useful
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon?
ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
318 episodes
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