Go offline with the Player FM app!
Meet By Humankind: The Personal Care Brand Championing Sustainable Practices
Manage episode 422887357 series 3246070
š Excited to share insights from the latest episode of the "Ecommerce On Tap" podcast featuring the inspiring story of By Humankind, a company revolutionizing the personal care industry with a focus on sustainability! šæ
In this episode, we dive deep into how By Humankind is tackling the single-use plastic challenge with innovative products for your morning routine. Here are three key takeaways:
š¹ Radical Reduction in Plastic Waste: By Humankind's product offerings, such as refillable deodorants, shampoo bars, and mouthwash tablets, can help eliminate approximately five pounds of plastic waste per person annually. Imagine the collective impact if everyone made the switch!
š¹ Innovative Product Formats: With a unique approach that includes paper pod refills and all-natural ingredients, By Humankind ensures that their products are not only eco-friendly but also effective. Founders Brian Bushell and Joshua Goodman have highlighted the critical balance between product performance and environmental impact.
š¹ Education and Long-term Change: By Humankind's strategy goes beyond selling sustainable products. They are committed to educating consumers about the importance of sustainability, aiming for long-term changes in consumer behavior. The brandās distinctive visual presence and emotional connection with customers are key components of their marketing strategy.
Don't miss this episode to hear more about By Humankindās journey and their vision for a cleaner, plastic-free future! šš #Sustainability #Ecommerce #PlasticFree #ByHumankind #Podcast #EcoFriendly #Innovation #ConsumerGoods
81 episodes
Manage episode 422887357 series 3246070
š Excited to share insights from the latest episode of the "Ecommerce On Tap" podcast featuring the inspiring story of By Humankind, a company revolutionizing the personal care industry with a focus on sustainability! šæ
In this episode, we dive deep into how By Humankind is tackling the single-use plastic challenge with innovative products for your morning routine. Here are three key takeaways:
š¹ Radical Reduction in Plastic Waste: By Humankind's product offerings, such as refillable deodorants, shampoo bars, and mouthwash tablets, can help eliminate approximately five pounds of plastic waste per person annually. Imagine the collective impact if everyone made the switch!
š¹ Innovative Product Formats: With a unique approach that includes paper pod refills and all-natural ingredients, By Humankind ensures that their products are not only eco-friendly but also effective. Founders Brian Bushell and Joshua Goodman have highlighted the critical balance between product performance and environmental impact.
š¹ Education and Long-term Change: By Humankind's strategy goes beyond selling sustainable products. They are committed to educating consumers about the importance of sustainability, aiming for long-term changes in consumer behavior. The brandās distinctive visual presence and emotional connection with customers are key components of their marketing strategy.
Don't miss this episode to hear more about By Humankindās journey and their vision for a cleaner, plastic-free future! šš #Sustainability #Ecommerce #PlasticFree #ByHumankind #Podcast #EcoFriendly #Innovation #ConsumerGoods
81 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.