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How to Get More ROI Out of Your Content (a Practical, Zero-Fluff Guide with Travis Tyler)
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As a marketer, it's time to revolutionize your content distribution strategy.
The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.
In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.
We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.
In this episode, you'll learn:
- How to convert top-ranking blog posts into engaging video content.
- Why authentic content creation reduces burnout and enhances fulfillment.
- What Motion's content flow process entails, from live streams to video scripts.
- Strategies for leveraging influencers and paid promotions on social media.
- Importance of simplifying concepts to engage audiences effectively.
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