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Brandy Old & Craig Elias | How We Tested Student Entrepreneurship
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Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups.
They highlight the importance of testing and iterating through customer interviews, surveys, and landing pages. They also emphasize the need to overcome biases and consider counterfactuals when evaluating risk.
The success stories they share include students winning funding at Draper University and turning down investments to pursue their own vision. They discuss the process of scaling their program and providing support to entrepreneurs through events and resources. They also touch on the importance of questioning assumptions and guiding entrepreneurs to discover the gaps in their understanding.
The conversation explores the importance of feedback and testing in entrepreneurship. It emphasizes the need to be open to feedback and willing to challenge assumptions. The hosts discuss the concept of being right versus being successful and the value of honest feedback.
They also touch on the importance of understanding the problem and the customer before jumping into activities like advertising and landing page optimization.
The conversation concludes with a discussion on the founders' initiatives, including Founder Fridays and Help a Startup Out.
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