The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
Manage episode 423336735 series 2738615
Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve.
If both of these are true, then why are so many agencies caught in what Pete Caputa calls the “Tactician’s Trap” where it feels like you’re on an endless hamster wheel selling implementation services without being valued for the strategic insights you can provide to your clients.
Today’s guest, Max Traylor, known as The Consultant’s Consultant, unpacks a (maybe slightly controversial) chapter from his book The Agency Survival Guide, entitled Burn Your Implementation Business to the Ground.
Now, whether or not you’re whether to do that quite yet, in today’s conversation you’ll hear Max explain:
- His own journey from selling marketing services to productized consulting
- The 1 simple tweak that lead to a 10x price increase for one consulting package
- The 3 steps to start selling strategy that you’re already capable of delivering
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Max on LinkedIn
Agency Survival Guide: How to Productize Consulting Services by Max Traylor
Max Traylor’s Consultant's Survival Guide
How to Prepare Your Agency for an Acquisition w/ Karl Heasman
The Business of Expertise by David C. Baker
The Go-Giver by Bob burg and John David Mann
Nearbound and the Rise of the Who Economy by Jared Fuller
The Client (a film by Umault)
Pete Caputa’s LinkedIn Post about the "Tactician Trap"
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
46 episodes
Share
Manage episode 423336735 series 2738615
Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve.
If both of these are true, then why are so many agencies caught in what Pete Caputa calls the “Tactician’s Trap” where it feels like you’re on an endless hamster wheel selling implementation services without being valued for the strategic insights you can provide to your clients.
Today’s guest, Max Traylor, known as The Consultant’s Consultant, unpacks a (maybe slightly controversial) chapter from his book The Agency Survival Guide, entitled Burn Your Implementation Business to the Ground.
Now, whether or not you’re whether to do that quite yet, in today’s conversation you’ll hear Max explain:
- His own journey from selling marketing services to productized consulting
- The 1 simple tweak that lead to a 10x price increase for one consulting package
- The 3 steps to start selling strategy that you’re already capable of delivering
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Max on LinkedIn
Agency Survival Guide: How to Productize Consulting Services by Max Traylor
Max Traylor’s Consultant's Survival Guide
How to Prepare Your Agency for an Acquisition w/ Karl Heasman
The Business of Expertise by David C. Baker
The Go-Giver by Bob burg and John David Mann
Nearbound and the Rise of the Who Economy by Jared Fuller
The Client (a film by Umault)
Pete Caputa’s LinkedIn Post about the "Tactician Trap"
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
46 episodes
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Similar to Agency Life
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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