Secrets of Omnichannel Success with Fabletics' Melanie Cummings
Manage episode 423381132 series 3554623
Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce.
Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-commerce, and why omnichannel strategies are a game-changer in today's market. Get the scoop on using AI for customer interactions, crafting seamless user journeys, and boosting customer loyalty with smart return policies and personalized experiences.
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What’s inside The Juice this week?
00:00 – 05:15: Meet Melanie Cummings
05:15 – 10:00: From Retail to E-commerce
10:00 – 15:30: Creating a Seamless User Journey
15:30 – 20:45: Content Marketing and AI Tech
20:45 – 25:00: Shifting from B2B to E-commerce
25:00 – 30:20: Omnichannel Strategies and Returns
30:20 – 35:45: COVID-19’s Impact on Behavior
35:45 – 40:10: Retail Evolution with Tech
40:10 – 45:30: Customer Feedback to Product Improvement
45:30 – 50:50: Loyalty Programs and Membership
50:50 – 55:00: AI Chatbots for Support and Discovery
55:00 – 1:00:00: Education in Sales and Consumer Shifts
Don’t miss this deep dive into the holistic approach to brand experience with Melanie Cummings on "The Juice with Jess Cervellon."
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LinkedIn: https://www.linkedin.com/in/jess-cervellon/
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Instagram: https://instagram.com/jessapplesauce
28 episodes