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SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

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Content provided by Pat Flynn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pat Flynn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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1052 episodes

Artwork
iconShare
 
Manage episode 424364439 series 8352
Content provided by Pat Flynn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pat Flynn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1052 episodes

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