))
Social shopping: The battle for Gen Z
Manage episode 424472055 series 3579539
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The social shopping industry is estimated to reach around $8.5 trillion in global sales by 2030. So what are the big tech giants doing to win over a generation of teenagers hooked onto shopping on social media?
We find out what makes shopping social and find out what happens when a country bans social shopping on the world’s fastest growing platform.
We speak to Gen Z shoppers, social media experts and an Indonesian business owner who almost had to let his staff go after the government changed the law around selling on social media.
Presented and produced by Sam Gruet
(Image:Livestream seller Evo Syah. Image credit: Evo Syah)
1684 episodes
Share
