How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

How Would You Beat?

Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat your roadmapping culture:
00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven
07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions
10:20 What are signs that a company has a broken roadmap culture?
16:37 Creating customer value
22:52 Building a product for market needs
28:45 Validating a feature by emotion can be dangerous
34:47 David talks about his experience with Lynda.com and the CEO being customer focused

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Intro to David Subar and how Product Teams get pulled looking at only two different perspective: Taking every idea from their CEO or just only being data driven (00:00:00)

2. Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions (00:07:26)

3. What are signs that a company has a broken roadmap culture (00:10:20)

4. Creating customer value (00:16:30)

5. Building a product for market needs (00:22:52)

6. The culture of how validating a feature by emotion can be dangerous (00:28:45)

7. David talks about his experience with Lynda.com and the product team being customer focused (00:34:47)