How Would You Beat Uber Using Jobs-to-be-Done?

How Would You Beat?

In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and emotional needs around connecting with drivers. Essentially trying to make a trip a social experience. So did that work? Well, their market cap today is about $12 billion or so. But they're still only worth about 20% of Uber. So how would you compete with Uber?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Uber:
00:00 Intro to Uber and the customer needs they meet
07:06 The complications of Uber's job beneficiaries using JTBD
11:18 The future limitations of just seeing Uber in a "A ride sharing" market
16:05 Could municipalities to beat Uber?
19:42 Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in
24:43 Competing with people commuting less in a ride share market
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Intro to Uber and the customer needs they meet (00:00:00)

2. The complications of Uber's job beneficiaries using JTBD (00:07:06)

3. The future limitations of just seeing Uber in a "a ride sharing" market (00:11:18)

4. Could municipalities to beat Uber? (00:16:05)

5. Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in (00:19:42)

6. Competing with people commuting less in a ride share market (00:24:43)