#109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-Shipley

Jonny Ross Fractional CMO

Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."

With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.

In This Episode, You Will Learn:

• Customer Focus:
• Why aligning your business strategy with customer needs is crucial.
• Practical steps to embed a customer-centric culture in your business.
• Leadership:
• Strategies for creating effective leadership within an organization.
• The importance of setting realistic and measurable goals.
• Marketing Strategy:
• Key elements of an effective marketing strategy.
• The role of market research and SMART goals in targeting the right audience.
• Building Strategic Partnerships:
• How to form and nurture partnerships that enhance your business reach.
• Real-life examples of successful collaborations.
• Technology and Automation:
• Leveraging technology to streamline operations.
• The benefits and challenges of implementing marketing automation.

Quotes from the Episode:

• "Aligning your business strategies with customer needs is crucial for sustainable growth." – Sandy Domingos-Shipley
• "Effective leadership sets the direction and inspires the entire team to achieve business goals." – Sandy Domingos-Shipley

Listen and Be Inspired:

• Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.
• Understand the importance of storytelling in change management and marketing.
• Hear about Sandy’s dyslexia diagnosis and how it influenced her career and parenting approach.

Key Takeaways:

1. Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.
2. Employee Engagement: Collaborate with your staff and bring them along in the journey.
3. Self-Reflection: Regularly assess your leadership style and its impact on your team.
4. Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.

Upcoming Projects:

Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.

Where to Find the Book:

• Purchase on any Amazon platform.
• For a signed copy, visit Sandy's website. https://www.thesystemslink.com/

Links and Resources:

• Sandy Domingos-Shipley's Book: How to Build a World-Class Business One Brick at a Time
• Jonny Ross’s Website: https://jonnyross.com
• Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyross/
• Follow Jonny on Twitter: https://twitter.com/jonnyross
• Fleek Marketing: https://fleek.marketing

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Chapters:

00:00:12

Introduction and Guest Introduction

Introduction to the podcast and introduction of the guest, Sandy Dominguez Shipley. Remembering Rob Burrow - A moment of acknowledgment for the passing of Rob Burrow, a rugby league legend, and the impact on the rugby community. Sandy's Inspiration from Rob Burrow - Sandy shares her admiration for Rob Burrow's fighting spirit and determination to make a difference despite his illness. Sandy's Journey and Book Introduction - Introduction to Sandy's background, her bold move to the UK, and the discussion about her new book, 'How to Build a World Class Business 1 Brick at a Time.'

00:03:35

Sandy's Career Journey and Struggles

Sandy shares her career journey, struggles with dyslexia, and her determination to succeed despite challenges. Starting a Business and Networking - Sandy talks about starting her business, the importance of networking, and the power of personal connections in business growth. Implementing Quality Management System - Sandy discusses her experience with ISO 9001 quality management system and its impact on building a world-class business. Using Lego as a Framework - Sandy explains the concept of using Lego as a metaphor for implementing business frameworks and the importance of purpose-driven business practices. Discovering the Power of Purpose - Sandy shares her realization of the power of purpose in business and the impact of having a clear vision, values, and mission. The Importance of People in Business - Sandy emphasizes the significance of people in business, the value of showing personality, and the need for purpose-driven work environments. Writing the Book and Using Post-it Notes - Sandy shares her journey of writing the book, using post-it notes as a tool for organizing ideas, and the influence on the book's structure.

00:15:49

Customer Focus and Business Strategy

Sandy discusses the importance of aligning business strategy with customer needs and practical steps for achieving customer-centric business culture. Creating Effective Leadership - Sandy shares strategies for creating effective leadership within an organization, including communication, goal setting, and training for newly promoted managers. Key Elements of an Effective Marketing Strategy - Sandy outlines key elements of an effective marketing strategy, including market research, smart goals, and strategic partnerships. Impact of Leadership Chapter - Reflections from MDs on the leadership chapter, highlighting the importance of focusing on people and culture in addition to business growth. Leadership and Self-Reflection - Discussion on the importance of self-awareness and reflection for effective leadership. The Power of Storytelling in Change Management - Exploring the role of storytelling in facilitating change and overcoming resistance to change. Key Takeaways and Future Plans - Key takeaways from the book and the author's plans for guiding businesses through the principles discussed in the book.