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Behavioural Insights in Big Organizations (Episode 66)
Manage episode 425968038 series 3582853
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Daile MacDonald, Manager, Voice of the Customer & Behavioral Insights at WorkSafeBC.
Daile MacDonald is a market researcher who added BI to her toolkit to be able to address the solution and research design questions that come out of exploratory research. Daile shares the obstacles and opportunities for behavioural insights in a big organization. In particular, she tells us about the rewards of using BI to reduce friction for internal processes, the value of collaboration and compromise, and the immense importance of scoping.
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