))
403: Partnerships: The Secret Weapon for B2B Growth
Manage episode 426031989 series 3559206
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As budgets tighten, partnerships emerge as a beacon for innovation and growth.
In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:
Why partnerships are a key growth lever for B2B organizations
The hidden “planning tax” that derails partnerships – and how to dodge it
The three layers of effective partnerships: production, distribution, and consumption
The rise of the "Chief Partnership Officer" and what it means for your organization
Cutting-edge metrics to prove your partnerships are pulling their weight
Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.
Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
506 episodes
Share
