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Shaking Up Industry Norms with Mariana Padilla
Manage episode 426176803 series 3583101
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In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challenges in the go-to-market process, the importance of transparency and storytelling, and the need for human connection in the industry. They also touch on the the importance of being a generalist in today's economic climate, share a ton of quirky Midwestern lingo, and chat about the importance of human connection in B2B.
Chapters
1. Intro and Background (00:00:00)
2. Challenges in the Enterprise Buying Process (00:06:08)
3. Shaking Shit Up: Transparency and Showcasing Product Capabilities (00:10:33)
4. Treating Employees as Assets and Creating Brand Fans (00:21:33)
5. The Era of Generalists (00:35:54)
6. Favorite Bands and Concert Experiences (00:42:56)
7. Connecting on a Human Level (00:48:30)
8. Rocking the Boat (Respectfully) (00:54:06)
9. Being a Good Conversationalist (00:58:43)
10 episodes
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