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Bernhardt's CEO: 'Furniture is a fashion business'
Manage episode 426541477 series 3049306
Founded in 1889, Bernhardt one of the oldest family-owned furniture companies in America (if not the oldest). However, under CEO Alex Bernhardt Jr.’s leadership, the company hasn’t leaned on its heritage—instead, it’s focused on aesthetics and staying ahead of the design curve. On this episode of the podcast, Bernhardt speaks about why he’s not stressed by dupes, why he believes the pandemic ate through eight or nine years of business, and why furniture is above all a fashion industry.
This episode is sponsored by Loloi
380 episodes
Manage episode 426541477 series 3049306
Founded in 1889, Bernhardt one of the oldest family-owned furniture companies in America (if not the oldest). However, under CEO Alex Bernhardt Jr.’s leadership, the company hasn’t leaned on its heritage—instead, it’s focused on aesthetics and staying ahead of the design curve. On this episode of the podcast, Bernhardt speaks about why he’s not stressed by dupes, why he believes the pandemic ate through eight or nine years of business, and why furniture is above all a fashion industry.
This episode is sponsored by Loloi
380 episodes
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