Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 418: Building a Global, Omnichannel Apparel Brand - Paka's Kris Cody on his Peruvian Retail Journey
Manage episode 426561072 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru.
Key Insights:
Omnichannel Strategy: Integrating physical retail with a strong digital foundation.
Customer Connection: Enhancing brand authenticity through a tangible retail experience.
Sustainability: The importance of ethical sourcing and supporting local communities.
Why Listen?
Learn how to effectively integrate physical and digital retail strategies.
Understand the value of creating a deep connection with customers through authentic experiences.
Gain insights into sustainable business practices and ethical sourcing.
Tune in to discover how Kris is turning Paka into a brand that not only thrives in the digital world but also creates lasting impressions in the physical realm.
Timestamps:
00:00 - Introduction and Finding Your Calling
02:30 - The Importance of Persistence in Entrepreneurship
05:00 - Leveraging Influencer Marketing with Ral
07:30 - Building Paka Cafe: Challenges and Successes
10:00 - The Impact of Physical Retail in a Digital Age
12:30 - Overcoming Bureaucracy: Opening a Store in Peru
15:00 - The Origin Story of Paka Apparel
17:30 - Partnering with Legendary Weavers in Peru
20:00 - The Science Behind Natural Fibers
23:00 - Future Vision for Paka: Expansion and Innovation
26:00 - Hiring a General Manager: Trust and Growth
29:00 - Balancing Work and Personal Life as an Entrepreneur
32:00 - Advice for Aspiring DTC Founders
35:00 - The Importance of Sustainability in Fashion
38:00 - Engaging with the Paka Community
41:00 - Long-Term Goals and Vision for Paka
Hashtags:
#SustainableFashion #DTC #PakaApparel #Entrepreneurship #InfluencerMarketing #Retail #Ecommerce #StartupJourney #NaturalFibers #BusinessGrowth #FashionBrand #Paka #DTCpodcast #SmallBusiness #EthicalFashion
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
538 episodes
Share
Manage episode 426561072 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru.
Key Insights:
Omnichannel Strategy: Integrating physical retail with a strong digital foundation.
Customer Connection: Enhancing brand authenticity through a tangible retail experience.
Sustainability: The importance of ethical sourcing and supporting local communities.
Why Listen?
Learn how to effectively integrate physical and digital retail strategies.
Understand the value of creating a deep connection with customers through authentic experiences.
Gain insights into sustainable business practices and ethical sourcing.
Tune in to discover how Kris is turning Paka into a brand that not only thrives in the digital world but also creates lasting impressions in the physical realm.
Timestamps:
00:00 - Introduction and Finding Your Calling
02:30 - The Importance of Persistence in Entrepreneurship
05:00 - Leveraging Influencer Marketing with Ral
07:30 - Building Paka Cafe: Challenges and Successes
10:00 - The Impact of Physical Retail in a Digital Age
12:30 - Overcoming Bureaucracy: Opening a Store in Peru
15:00 - The Origin Story of Paka Apparel
17:30 - Partnering with Legendary Weavers in Peru
20:00 - The Science Behind Natural Fibers
23:00 - Future Vision for Paka: Expansion and Innovation
26:00 - Hiring a General Manager: Trust and Growth
29:00 - Balancing Work and Personal Life as an Entrepreneur
32:00 - Advice for Aspiring DTC Founders
35:00 - The Importance of Sustainability in Fashion
38:00 - Engaging with the Paka Community
41:00 - Long-Term Goals and Vision for Paka
Hashtags:
#SustainableFashion #DTC #PakaApparel #Entrepreneurship #InfluencerMarketing #Retail #Ecommerce #StartupJourney #NaturalFibers #BusinessGrowth #FashionBrand #Paka #DTCpodcast #SmallBusiness #EthicalFashion
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
538 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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