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Unveiling the Unique World of Marketing in Japan

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Manage episode 426701017 series 2819251
Content provided by Flavio Souza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Flavio Souza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.
Main website: https://flavio.online
Resources: New Social Media Planners on Amazon:
For YouTube: https://amzn.to/4an3bZK
For X: https://amzn.to/3QPXmgG
For Instagram: https://amzn.to/3QLY1j0
For Facebook: https://amzn.to/4bDrhAp
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
Grendz.com - Grendz delivers future innovations today.
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

  continue reading

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Artwork
iconShare
 
Manage episode 426701017 series 2819251
Content provided by Flavio Souza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Flavio Souza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on individualism, Japanese strategies emphasize collectivism, harmony, and exceptional customer service, rooted in cultural values like "Wa" and "omotenashi." The episode also distinguishes between the relationship-focused long-term approach of Japanese marketing and the transactional nature of sales, emphasizing the importance of trust and loyalty in Japanese business practices.
Main website: https://flavio.online
Resources: New Social Media Planners on Amazon:
For YouTube: https://amzn.to/4an3bZK
For X: https://amzn.to/3QPXmgG
For Instagram: https://amzn.to/3QLY1j0
For Facebook: https://amzn.to/4bDrhAp
The Now You Know Guidebook on Amazon: https://amzn.to/3rDBK9l
Grendz.com - Grendz delivers future innovations today.
Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

  continue reading

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