LIVE: From a Pub to Hollywood: How Rising Sun Pictures Became a Global Visual Effects Powerhouse
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In this clip of "The Court of Public Opinion LIVE," on Friday June 14, 2024, Jeremy Cordeaux speaks with Tony Clark, CEO and co-founder of Rising Sun Pictures, about the company's journey, achievements, and contributions to the film industry. Here’s a summary of their conversation:
- Introduction: Introduction of Tony Clark and the history of Rising Sun Pictures, celebrating its 29th year.
- Founding Story: The company’s origin story, starting at the Rising Sun Inn in 1995, inspired by the potential of computer graphics in filmmaking.
- First Project: Their first project was a television commercial for the Electricity Trust in South Australia, which helped bootstrap the business.
- Growth and Challenges: Discussion on the growth of the company, the decline of local advertising, and the shift to international projects.
- Global Reach: Rising Sun Pictures’ work with international clients, including major studios like Disney, Warner Brothers, and Netflix.
- Visual Effects Industry: Explanation of the visual effects industry and the distinction between visual effects and special effects.
- Technological Advances: The impact of advancements in microprocessor technology and storage capacities on their work.
- Talent Development: The company’s efforts to cultivate local talent through partnerships with universities and training programs.
- Notable Projects: Mention of high-profile projects and films that Rising Sun Pictures has worked on.
- Future Directions: Potential for expanding into other areas like medical imaging and defence visualisation.
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